Turning an NYC institution into a bar cart staple.

Via Carota Craft Cocktails

If you’re a New Yorker, the name is as synonymous with the West Village as it is with Italian food. Via Carota’s celebrated chefs, Rita and Jody’s food and authentic, exacting touch has landed them in the New York Times, Bon Appétit, The New Yorker, and Michelin Guide, among others. I helped them and their investment partners create a strategic foundation for Via Carota Craft Cocktails, their ultra-premium pre-made Italian cocktail program, and translated that into a brand prototype they could use to attract major investment.

The idea was simple, marry the effortlessly tasteful ethos of the restaurant with that classic, luxe, La Dolce Vita Italy has perfected. Do that and the product will stand out on-shelf and win over the premium buyer. With the prototype, they quickly landed an equity partner and have just entered the market to rave reviews.