For you. For me.
But mostly for them.

Station 26 Brewing Co

Coloradans love craft beer. With over 400 craft brewers in the state, and almost half of those in Denver, the risk of getting lost in a sea of competition is real. You’ve got to do more than just make good beer – you have to transcend ubiquity and commodity. Enter the For You For All (For Us) strategy I created for S26BC. Brew your trendy hazy IPAs and your crisp lagers alike. Make beer for the connoisseur and their occasional beer-drinking friends. But more than anything, focus on the beer that you like. They were their own ideal customer, so brew their favorites and customers will follow. Don’t be who you’re supposed to be, be who you are.

By bucking trends and focussing on differentiators instead of clichés, a quirky, off-beat brand was born. Packaging that stands out on a crowded shelf was crucial, and our confidently pared down look and feel does just that. The brewery quickly became a local favorite and nine years later has one of the most recognizable and celebrated craft beer brands in the state.