Putting the function in functional fitness.

Osmosis_Fit

The exercise industry loves buzz words, but they’re typically short on follow-through. Osmosis_Fit’s approach to functional fitness is based on science and research, and grit and tenacity. You have to want it, and you need to know the best way to get it. They combined decades of tried and true research with emerging ideas with tested functional methods to create a fitness system suitable for professional athletes, new movers, and everything in between. Expressing that marriage of science and grit in a way that’s both motivating and trust-inspiring was the strategy we landed on for capturing a their segment. So far it’s worked with a huge uptick in signups and engagement.